You may or may not have seen the term SaaS (Software as a Service) floating around. When it comes down to it this concept runs pretty much counter to what we have generally been conditioned to think of as our relationship with software and with computing.

From 5.25 inch floppies that played games on Apple II all the way to the latest incarnations of Windows installed off of a disk, we are generally accustomed to software as discreet packages that we insert into a machine, that run from media or hard disk when ask them to, and that need to be updated physically.

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YouTube, Vimeo and a host of other user-driven video sites have certainly changed the game as far as delivering media to the world. However, given the sheer volume of videos uploaded and streamed to sites such as this, quality and length usually need to be sacrificed.  If you have worked and poured your soul into a film project, you very likely want the public presentation of your film, even for promotional purposes, to be its absolute best.  On top of this, you will want an online presence for your film that will match your vision and provide high quality video on the largest range of devices possible, given the importance of mobile media in the modern world.

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Starting in the mid-nineties, Internet radio has greatly changed the music scene and how music is delivered.  Instead of having to manually search for a song you may like, that may or may not be on when you are searching for it, Internet radio allows us to search for our favorite genres and find a station that accompanies our individual tastes.  It’s convenient, unique and with the number of choices available you can usually find one of good quality.

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