Social Networking Tips: 5 Things You Must Do

Social Media is a preferred marketing method among start-ups for two very good reasons; it’s free and it’s effective. Here are five ways to keep it working for you.

  1. Consistency is King.  Stay Awake! In the beginning we all feel that enthusiasm as we set up our social networking accounts.  We spend the time to figure out how to use them and we connected them all to each other so that our social media marketing universe was in perfect order. The next thing we know, we’ve failed to post an update for two months. When this happens don’t feel bad, and don’t try to catch up.  Just jump back in with both feet.  Your Facebook page needs a daily update, your blog needs a weekly update and your Twitter account needs as much updating as you can stand. Go ahead and put a “share it” button on your blog posts.  Let your followers, readers, watchers and fans participate by sharing your voice with their friends and followers.  Keep it relevant, light and don’t be afraid to let your wit shine through.
  2. Focus on your strengths, and you’ll achieve social media nirvana.  Try to keep your posts relevant to your industry.  As long as you are contributing regularly, you’ll find that it’s easy to see what social networking is working and what’s not.  For instance, Pinterest may be turning you into an overnight sensation of tips, tricks and visual magic, or perhaps your followers are exploding your Facebook page with interest.
  3. Don’t get distracted.  It’s easy to get distracted by those cute kittens in the coffee cups or witty observations accompanied by line drawings of Victorian era men, however, these things draw attention away from your main focus.  You are a leader in a start-up because you are very good at something.  Make that your focus where social media marketing is concerned.  Someone needs the information you have and you don’t want to clutter up your social media outlets with needless distractions.
  4. Get the last word. It may sound a bit tedious or even overboard but you seriously need to respond to everything in the world of social media.  Complaints, questions, irrelevant observations and backhanded attempts at humor all need your attention if they are sent to you, posted on your wall or you are named in them.  Even if you don’t really have anything to say, a simple “TY!” still counts as the last word and shows that you are truly engaged in all aspects of your social media campaign.
  5. Avoid hot button topics.  More than a few companies have put their foot in their mouths when they took the microphone and skipped a chance to talk about their business in favor of letting the world know where they stood a variety of terribly personal and contentious issues.  People don’t generally follow you to learn about your politics, but rather because you offer some insight into your industry.  Those insights are what will keep your audience coming back for more. 
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