Creating a great site that draws visitors, makes sales and helps differentiate you from the competition can be difficult.  There are a lot of elements that go into creating a great SaaS (Software as a Service) site.  Here are 5 components that many great SaaS sites have in common.

Value Proposition is Visible

Make sure the value proposition is “above the fold” or in other words visible on the page without having to scroll down or search a secondary page.  This statement should tell visitors what your business does better than everyone else.  These statements are generally one sentence and again easily visible.

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The future of the U.S. economy is being built around entrepreneurship and innovation.  If an economy grows worse with jobs becoming scarcer, you’ll find more people willing to take the risk to try to start their own company.  In the U.S. this startup revolution is reinventing the economy and reshaping business as we know it, but more importantly, changing the quality of life around the entire world.

Why wouldn’t you want to build a Start-up / New Tech company when opportunity is knocking on your door?  Here are 5 conditions that make it more favorable to create a Start-up / New Tech company:

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When we polish up the crystal ball and look at the future new tech we see that the way is paved for even more growth and expansion.  The nature of technology means new discoveries and ways of using existing technology constantly evolve and at an ever accelerating pace.

If we examine current trends we can better prepare ourselves for the inevitable changes in our near future, if we don’t we risk falling behind and being out of position to take advantage of new technology as it becomes available.  Think of it this way, are you looking to buy a DVD player today or evaluating an online service that can provide you access to entertainment choices wherever you want to access them?

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The internet gives people worldwide access to ventures they may never have seen otherwise.  With a crowdfunding campaign you can expose your idea, product or cause to a broad audience who can in turn help you get your ideas off the ground.  In order to get people interested in what you are doing you’ll need to provide them with more details about how your business, product or cause works.  The following are a few marketing tips to get visitors to your crowdfunding campaign.

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LinkedIn Groups has automated a change to it’s groups that could end up killing the platform, the social “Groups” portion of the platform that is.  If LinkedIn doesn’t take steps to rectify their own overreach they could soon find that their efforts to combat spam result in an exodus of users to  other platforms.

I’d love to detail the issue and show how the “solution” is having ramifications that I hope they never intended – however some other people have already done that way better than I ever could so I’ll just point you in the right direction.

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Tech start-ups need a technical advisor.  Even if you think you are the exception to the rule, take a moment to read on and then decide.

Developers (like everyone else on the planet) use the tools they know best and with which they are most comfortable.  However, those particular tools may not be the best ones to get your job done.  There may be other products that will help you reach your goals faster and help you avoid untold levels of pain.  Having someone there to look at the entire process in a strategic way is important.  A technical advisor will help “translate” for you, too.  It’s good policy to know the technical details so your investors feel reassured that you have your hands on all of the moving pieces that are necessary to achieve success.

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