31 May 2013
Streaming your music online has one clear advantage that no indie band should ignore: international exposure, especially in Japan. Yes we said Japan.
Apparently, even the politicians in Washington D.C. want your music to flourish beyond our borders. The latest U.S. government export is not automobiles, computer chips or food products. It is indie rock. According to a recent story that is spreading rapidly across news outlets, U.S. government officials organized trade trips to Asia and Brazil for the executives of twelve independent record labels. The labels found significant demand for their products, and they immediately made plans to expand their presence in those countries.
The words for collaborative and scheduling arose from Latin and French terms from about 1865 and meant work together. Ever since then, from telephones to teletype to today’s internet, people have been trying to make working together work better.
In many ways working together has gotten harder as communication speed and information transfer has accelerated. There are so many new devices, software advances and levels of training necessary to keep employees up to speed that scheduling and collaboration can become a time consuming nightmare.
According to a recent report from NME, Billboard has reconfigured its chart system to track internet radio and any form of streaming media — even YouTube. You read that right. Even if you release albums in the unsigned and indie music scene, Billboard will be watching how many views your song receives on YouTube. This, of course, assumes that you are selling CDs in a way that puts your music in Billboard’s tracking database. Your CD should have a Universal Product Code (UPC), and both the CD and the UPC should be registered with Soundscan. Once you are on Billboard’s radar, their tracking system will be watching how your music performs online.
09 May 2013
Is the “indie” spirit directly translatable to business? We traditionally think of business as stuffy, rigid, top-down and concerned with continuity over innovation. However, due to technological changes, shifts in attitudes and crowdfunding, some experts are noticing a relatively new kind of entrepreneurship that has been dubbed “indie capitalism.”