It is no secret that the Linux community keeps a close watch on Microsoft.  Even though the once-mighty OS giant from Redmond isn’t the force that it used to be, many still like to keep an eye out for Microsoft not using its own tools and operating system for its business needs.  After all, Microsoft’s tool suites and platforms have overwhelmingly been geared toward the B2B market, and so they should be ideal for the company’s own needs, right?  However, as long as there have been Linux verses Windows feuding, stories such as this, pointing out that Microsoft used Akamai’s Linux-based site acceleration service, typically generate waves in the tech blogosphere.

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So you’ve got a great service to offer and you’ve gotten yourself online, what’s the next step?  Well a good place to start is to establish good principles of social networking, which is especially true if you’re an exclusively online business.  You need to get the word out to others who might be interested in your services and social networking is a great tool.

Here are a few tips to ensure your social networking success.

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At the beginning of every startup is some kind of product or service idea.  For example, it may be inspired by a quirky observation made by a founder one day on the way to work.  It could also be created by an engineer who realizes a niche and decides to head out on their own in order to develop this new tool.  The new product or service may also be the product of a brainstorming session meant to create ideas for submission to an incubator like Y Combinator.  Wherever the idea comes from, it is at the heart of a startup and there is no way a nonviable idea is going to gain traction on the market.

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