Social Networking: How Some Businesses Are Already Using Vine

If you’re running a small-to-medium sized business (SMB), then you probably already know the importance of social media marketing or social networking.  However, social networking is just like any other aspect of technology: it evolves over time.

One of the latest evolutions in social networking is Vine, a service that allows you to use your smartphone to create a 6-second video and post it on Twitter.  Here’s how some businesses are already using Vine for social media marketing.

1. To build their marketing portfolio.  Some companies take a 6-second video of work that they have done for a client and post it on Twitter.  This is a great way to showcase your company’s work to the attention-span challenged.  It’s also perfect for graphic arts companies who want to visually brag about some work that they have done.

2. To take people “inside”.  Some companies post Vine videos which are basically a quick snapshot about what life is like inside the offices of their companies.  Since social media marketing is all about putting a human face on an otherwise impersonal business, this is a great way to further that goal.

3. To tell a story about their brand.  You’re an SMB with a brand, right?  If you can attempt to tell your brand’s story with a logo, why not with a 6-second video?  Shoot a video that says something about your brand.  Include, if you can, your Unique Selling Proposition (USP).

4. To make people laugh.  Don’t be afraid to use Vine as some people use animated GIFs: to amuse.  Find something witty or a funny scene that can be conveyed in 6 seconds.  Once again, you’re adding personality to your business.

All social networking sites have their place when it comes to helping you get your brand out there, and Vine is just another tool to help you make your mark on the business world.

eoMedia Group
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