Don’t Over Complicate Social Networking
There are many businesses out there that tend to over complicate social networking and burn out quickly. They join too many networks or try to post at all hours to gain maximum attention. The problem is this just doesn’t work, especially if you don’t have a dedicated social marketing team in place. Social networking is supposed to be fun and easy, but if you don’t do it right, you will feel overwhelmed in no time.
Limit Your Options
Facebook, Twitter, Google+ and LinkedIn are just a few of the more popular social networks. However, depending on your niche, you’ll find numerous others. For instance, many artists still use MySpace for promotion. As tempting as it may be to use every social network that fits your business, you’ll only hurt yourself in the end. Your best bet is to start with only one or two networks. By doing this you won’t be overwhelmed with so many different options and formats. You can focus on actually socializing and promoting your business instead of trying to post to multiple networks on a daily basis.
Set a Schedule
Experts constantly list the optimal times for posting. Honestly, it all depends on your target audience and the social network you use. Start out by setting a schedule for posting at least once or twice per day. Spread out the posts by several hours and interact with fans and followers as much as possible. After several weeks, analyze how well posts have performed and change your schedule accordingly. Posting haphazardly only serves to give you a headache and won’t give you solid performance statistics.
Keep It Simple
No matter what social networking site you use, keep posts simple. Don’t over think each post you make. As long as it’s not offensive and applies to your brand or business in some way, post it. People use social networks for quick updates, not long drawn out posts, so keep each post short and add a link to your website or blog for more details. A single sentence usually encourages clicks and comments more than a paragraph.
Check Out The Competition
While you shouldn’t just copy what the competition is doing, it never hurts to check out their social media pages to see how they handle things. If you’re new to social networking, a little guidance goes a long way. Paying attention to when your competition posts may tell you a lot as you most likely have a similar if not identical target audience. If you don’t have to learn everything from scratch, social media becomes much easier.
Basically, enjoy socializing with your fans and followers. Stop trying so hard and let your personality shine through. The simpler you make the process and the more you enjoy it, the better your results will be.