Using A Crowdfunding Site To Fund An Environmental Project
Crowdfunding using sites like Kickstarter is a new way to raise money for an environmental project. The way Kickstarter works is that one sets up a page on the platform describing the project being funded, setting a minimal fundraising goal, establishing a deadline, usually a month and listing levels of contribution ranging anywhere from $1 to $10,000 and up. People pledge a certain amount of money toward the goal which is collected by Amazon payments. If the funding goal is not met by the deadline, no money is collected. People and organizations from the United States, the UK, Canada, Australia and New Zealand can propose projects on Kickstarter. People from around the world can pledge money for these projects.
An example of an environmental project that was successfully funded on Kickstarter is a product called “The Smart Citizen Kit,” a personal environmental monitoring device that measures things like air composition (CO and NO2), temperature, light intensity, sound levels and humidity. The device is linked by a mobile wifi and is powered either by a solar cell or a battery. The owner of the device can visualize and share the data derived with people from around the world. The group offering the device established a fund raising goal of $50,000 which it exceeded by raising $68,000 from 517 backers.
Another successful environmental project on Kickstarter raised $5,000 from 55 backers to fund a research project to study plastic pollution in the world’s oceans and to educate children about that vexing problem.
The types of environmental projects that could be funded by Kickstarter are only limited by the imagination and one’s ability to attract backers by selling them on a vision.