In 2003 approximately 6 in 10 US households had an internet connection, of which approximately 20% were considered broadband. By 2010 that rate has climbed to approximately 8 in 10 US household and approximately 35% broadband with little signs of slowing.
Why do we mention this?
Well, the founder of eoMedia Group, Ryan B. Smith, had spent several years working in terrestrial radio and realized that the deregulation of radio was leading to consolidation, conformation and arguably less opportunity for unique radio.
Unfortunately as anyone in the industry can attest launching a terrestrial station has never been a cheap endeavor, however the internet offered an opportunity to offer something unique.
While it’s true that a number of people could stream live music in 2003 it’s not until recently that critical mass has been reached with a truly size-able, savvy online audience where these internet stations can hope to compete with terrestrial radio.
eoMedia Group is committed to independent music, through the continued growth of eoRadio.com and work with independent artists.