Crowdfunding using sites like Kickstarter is a new way to raise money for an environmental project. The way Kickstarter works is that one sets up a page on the platform describing the project being funded, setting a minimal fundraising goal, establishing a deadline, usually a month and listing levels of contribution ranging anywhere from $1 to $10,000 and up. People pledge a certain amount of money toward the goal which is collected by Amazon payments. If the funding goal is

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Looking at raising money for a start-up or any new tech is, to put it mildly, hair-raising.  There are so many options such as bootstrapping, angel investors, VCs or begging friends and family.  There is also another way called crowdfunding, and this is how you can raise money in a fairly low risk way.  So, let’s explore how you can raise money for that new tech while you’re still in university. 

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The key to any successful crowdfunding campaign is having a project that reverberates with your intended audience.  We’ve got five ways to improve your tactics for your crowdfunding campaign and, let’s face it, that’s a great goal.  Let’s get started.

  • Vision and strategy: When your initiative’s vision and strategy align with the aspirations of the crowd, it provides a greater chance of them looking deeper into your company. 
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Rather than relying on traditional methods of funding your business, you may want to look into the possibilities presented by crowdfunding.  There are a number of reasons why this may be right for your business and we’ve listed five of them below.

1. Free Yourself From Banks

Banks are not always the warm friendly organization they want to present, nor are they that free with loaning out their funds.  They want to make sure that the companies they give their money to will be able to pay them back.  Crazy!

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You’re a small business, and you’ve just started to experience some real success in your enterprise.  You’ve worked hard to develop a growing customer base, and you love that you have clients whom you can invoice for your work, which means you’re counting on some healthy receivables coming in as a reward for your efforts.  That’s the problem.  The cash is coming in, but in the meantime, you still have to make payroll, pay the rent and pay your vendors for the materials and technology you had to purchase to complete those jobs, and the flow just isn’t there to fill in the gap.

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Crowdfunding has become a fairly well-known and steady success, funding all kinds of projects from cancer-fighting supercomputers to alternatives to Teflon cooking surfaces to new albums from multinational recording artists and small local bands.  It is absolutely a viable tool these days for any startup that is attempting to raise capital.

You may, however, ask why the crowdsourced funding model has been on a donation-basis only, with the donor often getting some sort of perk from the project that has met its funding goals.

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Who needs record labels anymore?  With recent advances in the web and social networking, bands are not only able to go independent, but are even thriving without the overhead and pressure of executives.  Helping these artists are companies like Kickstarter and Indiegogo who have made the concept of crowdfunding more streamlined and fan-friendly.

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The internet gives people worldwide access to ventures they may never have seen otherwise.  With a crowdfunding campaign you can expose your idea, product or cause to a broad audience who can in turn help you get your ideas off the ground.  In order to get people interested in what you are doing you’ll need to provide them with more details about how your business, product or cause works.  The following are a few marketing tips to get visitors to your crowdfunding campaign.

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Crowdfunding is a great way to raise money, promote your project and network at the same time. This has become very popular among artists, filmmakers, musicians and entrepreneurs online. It used to be that raising money meant that you had to be well connected and have a network of private investors to support your work. Now you can simply go online and use a website like Kickstarter or Indiegogo to make your project come to life. Here are some things to know before you get started on your crowdfunding campaign.

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As we pursue our own individual life goals it is safe to assume that most of us still care about the people around us, especially in challenging times.  When we hear about people in need whether it be personal tragedies or natural disasters, we want to lend a helping hand.

Often we’re motivated by causes, some local and others global.  Whether it’s bringing life-saving mosquito nets to Ghana or helping someone rebuild their life after a fire, when you’re motivated by something you want to make a difference.

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