Crowdfunding using sites like Kickstarter is a new way to raise money for an environmental project. The way Kickstarter works is that one sets up a page on the platform describing the project being funded, setting a minimal fundraising goal, establishing a deadline, usually a month and listing levels of contribution ranging anywhere from $1 to $10,000 and up. People pledge a certain amount of money toward the goal which is collected by Amazon payments. If the funding goal is

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The key to any successful crowdfunding campaign is having a project that reverberates with your intended audience.  We’ve got five ways to improve your tactics for your crowdfunding campaign and, let’s face it, that’s a great goal.  Let’s get started.

  • Vision and strategy: When your initiative’s vision and strategy align with the aspirations of the crowd, it provides a greater chance of them looking deeper into your company. 
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Deep in the heart of Greensboro, North Carolina, there is a neighborhood called Glenwood.  And in this neighborhood, scattered throughout various houses and apartments, is a community of friends who play music together.  They call themselves The Collection, and can range from eight members to fifteen on any given day, depending on who’s available.  Founder of the band David Wimbish leads the group with vocals and guitar, providing a framework for strings, brass, percussion and anything else to come around.  Wimbish and his wife, Mira, have worked hard to make this band as open and inviting as possible, and as a result, The Collection has friends and fans involved all over the country and spreading quickly into a worldwide community.

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Rather than relying on traditional methods of funding your business, you may want to look into the possibilities presented by crowdfunding.  There are a number of reasons why this may be right for your business and we’ve listed five of them below.

1. Free Yourself From Banks

Banks are not always the warm friendly organization they want to present, nor are they that free with loaning out their funds.  They want to make sure that the companies they give their money to will be able to pay them back.  Crazy!

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Crowdfunding has become a fairly well-known and steady success, funding all kinds of projects from cancer-fighting supercomputers to alternatives to Teflon cooking surfaces to new albums from multinational recording artists and small local bands.  It is absolutely a viable tool these days for any startup that is attempting to raise capital.

You may, however, ask why the crowdsourced funding model has been on a donation-basis only, with the donor often getting some sort of perk from the project that has met its funding goals.

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