Whether you’re an aspiring musician looking for your big break or an established indie band trying to locate your niche, the advent of internet radio may be able to help you achieve your goal. There are a number of online radio providers that have exposed listeners to a wider variety of music than ever before, giving previously unknown or low circulation artists new levels of exposure. Instead of hoping to be able to finally produce that radio friendly hit to vault you to mainstream circulation on traditional radio stations, you and your band can present your music to a more targeted audience known to appreciate which ever genre you play.
Ever since MP3 technology burst onto the scene in the very late 90s, enabling practical distribution of near CD-quality audio over the internet, it has been generally regarded that the music industry as we know it has been totally transformed. The increases in speeds and bandwidth, of course, have made streaming audio and internet radio much more practical, and music videos are now intended to be big hits on YouTube rather than on any television network. What this means is that independent and unsigned artists can gain a sizable following before they even talk to a label or get a contract.