Is the “indie” spirit directly translatable to business? We traditionally think of business as stuffy, rigid, top-down and concerned with continuity over innovation. However, due to technological changes, shifts in attitudes and crowdfunding, some experts are noticing a relatively new kind of entrepreneurship that has been dubbed “indie capitalism.”

Bruce Nussbaum, author of Creative Intelligence, has discussed the phenomenon in this work as well as in Wired and Businessweek. To summarize the notion in a single principle, he states.

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