At the recent World Wide Developers Conference (WWDC), Apple announced that it is entering the music streaming space with iTunes Radio.  Though it already has a lucrative business with iTunes, it is a natural move as Apple will be targeting casual listeners who are likely to stream through its mobile devices.  It is also suspected that the service will be implemented in a way as to drive sales on iTunes.

What the announcement also happens to signal, however, is a disruption in the internet radio industry, one that has reignited the debate over artist royalties.  With another prominent tech player in the mix, the subject is even gaining the attention of world-famous music artists.

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Whether you’re an aspiring musician looking for your big break or an established indie band trying to locate your niche, the advent of internet radio may be able to help you achieve your goal.  There are a number of online radio providers that have exposed listeners to a wider variety of music than ever before, giving previously unknown or low circulation artists new levels of exposure.  Instead of hoping to be able to finally produce that radio friendly hit to vault you to mainstream circulation on traditional radio stations, you and your band can present your music to a more targeted audience known to appreciate which ever genre you play.

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Ever since MP3 technology burst onto the scene in the very late 90s, enabling practical distribution of near CD-quality audio over the internet, it has been generally regarded that the music industry as we know it has been totally transformed.  The increases in speeds and bandwidth, of course, have made streaming audio and internet radio much more practical, and music videos are now intended to be big hits on YouTube rather than on any television network.  What this means is that independent and unsigned artists can gain a sizable following before they even talk to a label or get a contract.

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The digital age that we all live in has dramatically changed the landscape of the music industry.  In days long past, you needed to have the resources provided by a major record label in order to get your music heard by the masses and have any real shot at making music as a full time paying gig.  This means that a lot of artists had to give up some of the creative control over the music they created in order to cater to the record label and the target audience they were attempting to reach.  Thanks to Internet radio this is simply no longer the case.

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Starting in the mid-nineties, Internet radio has greatly changed the music scene and how music is delivered.  Instead of having to manually search for a song you may like, that may or may not be on when you are searching for it, Internet radio allows us to search for our favorite genres and find a station that accompanies our individual tastes.  It’s convenient, unique and with the number of choices available you can usually find one of good quality.

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It’s the standard for online businesses to use social media outlets for announcements, news and other standard forms of public relations. But many of them do not fully understand the interactive nature of social media.

Whether you are a start-up, new tech or a well-established brick and mortar business, social media can be used to help grow your company in ways you might not have thought of before. The key is applying the right tools, techniques and methods to promote your business in a way that gets customers working for you.

We’d like to talk about some unorthodox methods you may not have considered, at least in regards to utilizing social media.

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If you’ve listened to streaming music online, chances are you’ve already experienced Internet radio.  While the concept of Internet radio has been around since the early to mid-90s, it’s only really taken off since broadband internet connections became more viable toward the start of the next decade.

Internet radio itself consists of audio transmissions that work much like terrestrial radio; however, instead of having a radio signal broadcast over analog channels, Internet radio broadcasts over the Internet, enabling the station to reach an infinite number of computers and other Internet-enabled devices.

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