Software as a Service (SaaS) applications are reaching a level of full business saturation and maturity.  As a sign of how widespread SaaS has become, examine this breakdown of all of the leading apps in analytics, collaboration, CRM, demand generation, document management, finance, HR, and social enterprise.  Given that there are dozens of providers linked above, it is not a surprise that Gartner has predicted the SaaS market to reach $22.1 billion in 2015.  With this market veering toward a winner-take-all model as well as being set to explode, let us take a look at some of the keys to a successful SaaS app.

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Creating a great site that draws visitors, makes sales and helps differentiate you from the competition can be difficult.  There are a lot of elements that go into creating a great SaaS (Software as a Service) site.  Here are 5 components that many great SaaS sites have in common.

Value Proposition is Visible

Make sure the value proposition is “above the fold” or in other words visible on the page without having to scroll down or search a secondary page.  This statement should tell visitors what your business does better than everyone else.  These statements are generally one sentence and again easily visible.

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When we polish up the crystal ball and look at the future new tech we see that the way is paved for even more growth and expansion.  The nature of technology means new discoveries and ways of using existing technology constantly evolve and at an ever accelerating pace.

If we examine current trends we can better prepare ourselves for the inevitable changes in our near future, if we don’t we risk falling behind and being out of position to take advantage of new technology as it becomes available.  Think of it this way, are you looking to buy a DVD player today or evaluating an online service that can provide you access to entertainment choices wherever you want to access them?

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You may or may not have seen the term SaaS (Software as a Service) floating around. When it comes down to it this concept runs pretty much counter to what we have generally been conditioned to think of as our relationship with software and with computing.

From 5.25 inch floppies that played games on Apple II all the way to the latest incarnations of Windows installed off of a disk, we are generally accustomed to software as discreet packages that we insert into a machine, that run from media or hard disk when ask them to, and that need to be updated physically.

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