Royalties in this digital age can be a big problem for unsigned and indie musicians. Many of the services that stream music have faced criticism over recent years. One of the more popular names mentioned is Spotify which has been said to pay a very little amount to bands, with indie bands often suffering the most given their lack of financial support.
With so many music streaming options sprouting up online, unsigned and indie music artists might find themselves bewildered about where and how to gain an online streaming presence.
According to a new article from the LA Times, “lean-back listening,” as Slacker CEO Jim Cady describes it, might be the next hip business model for music streaming. Many listeners, as Cady explained, are weary of the streaming sites that require constant customization. In this fast-moving age, many fans don’t have the time to create their own playlists. They simply want to click Play and go about their business.
According to a recent report from NME, Billboard has reconfigured its chart system to track internet radio and any form of streaming media — even YouTube. You read that right. Even if you release albums in the unsigned and indie music scene, Billboard will be watching how many views your song receives on YouTube. This, of course, assumes that you are selling CDs in a way that puts your music in Billboard’s tracking database. Your CD should have a Universal Product Code (UPC), and both the CD and the UPC should be registered with Soundscan. Once you are on Billboard’s radar, their tracking system will be watching how your music performs online.
Ever since MP3 technology burst onto the scene in the very late 90s, enabling practical distribution of near CD-quality audio over the internet, it has been generally regarded that the music industry as we know it has been totally transformed. The increases in speeds and bandwidth, of course, have made streaming audio and internet radio much more practical, and music videos are now intended to be big hits on YouTube rather than on any television network. What this means is that independent and unsigned artists can gain a sizable following before they even talk to a label or get a contract.
13 Dec 2012
If you’ve listened to streaming music online, chances are you’ve already experienced Internet radio. While the concept of Internet radio has been around since the early to mid-90s, it’s only really taken off since broadband internet connections became more viable toward the start of the next decade.
Internet radio itself consists of audio transmissions that work much like terrestrial radio; however, instead of having a radio signal broadcast over analog channels, Internet radio broadcasts over the Internet, enabling the station to reach an infinite number of computers and other Internet-enabled devices.