Five years ago, many people wouldn’t associate Social Networking with businesses.  Social Networking is where you use social media to network when you can’t meet someone face to face, and as social media evolves, more and more business owners are taking advantage of this avenue.

The vast majority of the population already uses Social Networking on a personal level to stay in contact with friends and family. They share pictures, related experiences and engage in conversations that used to have to be done in person.  As a business owner, you can use the Internet for so much more, and if you aren’t already you’re falling behind.

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